How do we use your Google Analytics Data?
In order to bring some much needed insights into your dealership’s operation, Dealer Insights leverages the data that your Google Analytics provides by analyzing how your inventory is being viewed, which vehicles are active on your website (and which vehicles are in the DMS but not on your website), which vehicles have the proper amount of photos but also how your marketing campaigns are performing. Which vendors are driving traffic to your website, which vendors facilitate the most engagement and which vendors are failing to deliver the traffic and engagement that your dealership needs.
When you sign up with Dealer Insights, we will ask you to give us permission to read your Google Analytics data. We won’t be able to modify or change anything, we just need to be able view the data in Analytics so that we can provide you the Insights that you need.
We will look at the data in Google Analytics to determine which vehicles are being viewed the most, which vehicles aren’t getting much traffic. We will look at the various ways that traffic to your site is generated; is it coming from direct traffic? Is it organically generated? How much is coming from the various vendors that your dealership uses?
Specifically, we are looking at page views in Google Analytics, along with the sources, mediums and referrers to those page views to piece together a better picture of what marketing vendors are driving traffic to your website and which vehicles are garnering the most engagement.
All of your data is stored on our servers in a secure data facility that is monitored 24x7x365.
At any point in time, you can remove our ability to retrieve data from your Google Analytics account and if you want us to remove all of the data that we have gathered, just let us know and we will permanently delete any data that we have pulled.
How do we use your DMS data?
While the DMS works fine as as a transactional system, many of our dealers feel they could benefit from more customized reporting that utilizes data stored in your DMS. We may use this data for tasks including but not limited to; equity mining campaigns for your dealership, DMS Matchbacks to show digital vendor ROI, determining a vehicle’s status for marketability reasons, etc. If you have a question of how your DMS data is being used, or if you believe Dealer Insights can provide you with custom insights specific to your store based on that data, don’t hesitate to reach out to us. We take data privacy very seriously and will never share/sell/transmit your confidential data to any third party, ever.