Privacy and Terms - Dealer Insights
page-template,page-template-full_width,page-template-full_width-php,page,page-id-11668,mkd-core-1.0,wpi_db,ajax_fade,page_not_loaded,,burst-ver-1.5, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-4.12,vc_responsive

Privacy and Terms

Privacy & Data Usage

How do we use your Google Analytics Data?

In order to bring some much needed insights into your dealership’s operation, Dealer Insights leverages the data that your Google Analytics provides by analyzing how your inventory is being viewed, which vehicles are active on your website (and which vehicles are in the DMS but not on your website), which vehicles have the proper amount of photos but also how your marketing campaigns are performing. Which vendors are driving traffic to your website, which vendors facilitate the most engagement and which vendors are failing to deliver the traffic and engagement that your dealership needs.

When you sign up with Dealer Insights, we will ask you to give us permission to read your Google Analytics data. We won’t be able to modify or change anything, we just need to be able view the data in Analytics so that we can provide you the Insights that you need.

We will look at the data in Google Analytics to determine which vehicles are being viewed the most, which vehicles aren’t getting much traffic. We will look at the various ways that traffic to your site is generated; is it coming from direct traffic? Is it organically generated? How much is coming from the various vendors that your dealership uses?


Specifically, we are looking at page views in Google Analytics, along with the sources, mediums and referrers to those page views to piece together a better picture of what marketing vendors are driving traffic to your website and which vehicles are garnering the most engagement.


All of your data is stored on our servers in a secure data facility that is monitored 24x7x365.


At any point in time, you can remove our ability to retrieve data from your Google Analytics account and if you want us to remove all of the data that we have gathered, just let us know and we will permanently delete any data that we have pulled.


How do we use your DMS data?

While the DMS works fine as as a transactional system, many of our dealers feel they could benefit from more customized reporting that utilizes data stored in your DMS. We may use this data for tasks including but not limited to; equity mining campaigns for your dealership, DMS Matchbacks to show digital vendor ROI, determining a vehicle’s status for marketability reasons, etc. If you have a question of how your DMS data is being used, or if you believe Dealer Insights can provide you with custom insights specific to your store based on that data, don’t hesitate to reach out to us. We take data privacy very seriously and will never share/sell/transmit your confidential data to any third party, ever.

Terms & Conditions

  1. Introduction and Certain Definitions. Dealer Insights, LLC (“Dealer Insights”, “DI”, “we”, “us”, or “our”) provide the dealer identified in the Dealer Insights, LLC Dealer Registration Form (“Dealer”), and if applicable, any of its Participating Dealers (Dealer and Participating Dealer collectively, “Dealer,” “you,” or “your”), access to our automotive related software (collectively, “Service”), subject to your acceptance of and compliance with these Dealer Insights, LLC Dealer Terms (“Terms and Conditions”), the terms and conditions, if any, of the services in which you participate, including any documents referenced therein (each, “Service Terms”), and the terms and conditions of any DI Dealer Registration Form you enter into that specifically references these Master Terms and Conditions and/or applicable Service Terms (each, a “Registration Form”) (collectively, “Agreement”). In the Agreement, (i) “Affiliate” means, with respect to any entity, any other entity that directly or indirectly controls, is controlled by or is under common control with that entity, (ii) “Participating Dealer” means any dealership that is owned or controlled by Dealer that participates in a Service hereunder and Dealer Insights, LLC Dealer Dashboard (“DI Dashboard”, “Dashboard”, “Back-end”) means any screen, or software that requires a login to access.
  2. Dealer Obligations.
  • A) Service Fee. You will pay us the fees set forth in this form. Any dispute related to an invoice must be submitted in writing to Dealer Insights, LLC within 30 days of the date of such invoice, otherwise such dispute is waived and the invoice will be final and not subject to challenge. Invoices are to be paid in advance for the following month’s service.
  • B) DMS Sales/Inventory/Service Access.  Dealer will provide access to Dealer’s Dealership Management System (“DMS”) sales/inventory/and service data either through (i) requiring your DMS to send us a data feed (ii) manual transmission of data by Dealer to Dealer Insights, LLC through a third party of the dealer’s choosing or (iii) other method mutually agreed upon by Dealer Insights, LLC and Dealer. Upon Dealer Insights, LLC’s request, Dealer will connect or reconnect Dealer Insights’ access to Dealer’s DMS sales data within 3 (3) business days of such request. Dealer represents, warrants, and covenants that it has all the necessary rights to provide the DMS sales/inventory/service data for use.


  1. Dealer Insights, LLC grants Dealer a limited, non-exclusive, non-sublicensable, non-transferable, worldwide right to access and use our proprietary, dynamic web-based software located at or any successor website (“Dealer Insights Dashboard”) provided that Dealer will not (i) modify or manipulate the Dealer Dashboard, (ii) publicly display, copy, decompile or disassemble the Dealer Dashboard, or (iii) grant or permit any third party to use or access the Dealer Dashboard.
  2. You represent, warrant, and covenant that you (i) have the corporate or other applicable right, power and authority to enter into the Agreement, (ii) are a licensed automobile dealership pursuant to applicable laws, and (iii) with respect to new vehicle sales, possess the required franchises with the applicable manufacturer to represent each brand you sell.
  4. Electronic Signatures Effective. a. By using our software you agree to accept these terms and conditions and any other agreement contained or referenced herein; you also agree that we may supply you a copy of the Agreement in electronic form. Please print or save a copy of the Agreement for your records. You also may choose to receive a copy of the Agreement in non-electronic form at any time by submitting a request to us at the Dealer Insights, LLC main address. You may choose to withdraw your consent to receive the Agreement in electronic form. Withdrawing your consent to receive the Agreement in electronic form does not change your existing obligations to us under the Agreement. Instead, withdrawing your consent simply means that you wish to have our relationship with you governed by a non-electronic form of the Agreement. If you wish to withdraw your consent to receive the Agreement in electronic form and to instead enter into a non-electronic form of the Agreement, please send a letter and self-addressed, stamped envelope to the address set forth in Section 11, above. We then will send you a non-electronic form of the Agreement. Your withdrawal of consent will become effective when we mail to you a copy of the non-electronic form of Agreement, at which point our relationship will be governed by the terms of such Agreement. In either instance, the obligations that you incur pursuant to the electronic form of the Agreement, prior to the effective date of the withdrawal of your consent, will remain unchanged until they are fully discharged by you. c. In order to access and retain the electronic Agreement, you must have access to the Internet, either directly or through devices that access Web-based content, and pay any charges associated with such access. In addition, you must use all equipment necessary to make such connection to the Internet (e.g., a computer and modem or other access device). We will notify you of any changes in the hardware or software requirements needed to access and/or retain the Agreement that create a material risk that you will not be able to continue to access and/or retain the electronic Agreement.