What comes back
Ask one question. Get the report an analyst would spend a week building.
These are real reports built with Insights IQ from one dealership's data in August and September 2026. We removed the store's name. Every number is real.
Insights IQ · live for every store
For twelve years we've joined and checked your Google Ads, Meta, Google organic search, website traffic, inventory, phone calls from call tracking like Car Wars, sales and local market pricing. Now you can just ask. Type a question in Insights IQ and get the numbers, the dates and what to do next. Nothing to install and nothing to build. If your team already lives in Claude or ChatGPT, it works there too.
What comes back
These are real reports built with Insights IQ from one dealership's data in August and September 2026. We removed the store's name. Every number is real.
One question. One answer.
Real questions from real stores in August and September 2026. Store names withheld; every number checked twice. Each of these used to be a week of somebody's time or a consultant's invoice.
1 in 5 new cars was priced above the local market for its trim.
Market data: MarketCheck (third-party).
Every conversion the ad account counts had stopped recording.
A dashboard would have shown a quiet month. Insights IQ said the reporting was running on missing data.
Nearly 1 in 3 sales calls never reached someone who could help.
Built. Shipped. Live.
No waitlist. No “coming soon.” No data lake for you to build, and no spreadsheet to paste into a chatbot. Log in and ask.
The Problem
Every month your vendors send reports saying everything's working. You could paste those reports into ChatGPT and ask if they're true. It would have no idea. Here's why.
Anyone can sell you an AI. We built the answer key.
What's behind every answer
The model is the easy part. The hard part is having your store's data joined, cleaned, and mapped before the question is asked. That's what we've been building since 2014.
Website behavior
Google Analytics 4 sessions, vehicle page views, inventory searches, form starts and finishes, chat, click-to-call—tied to the vendor and campaign that sent the visit.
Google & Meta ads
Spend, clicks, campaigns, keywords, and budgets pulled straight from the Google Ads and Meta APIs. No agency filter.
Inventory & the ad feed
Every vehicle on your lot, its age, photos, price changes, and whether it's actually in your vehicle ads.
Calls & sales
Call tracking from systems like Car Wars, DMS sales matched back to the vendor that started the conversation, and the customer files you upload yourself.
Organic & local
Search Console rankings, Google Business Profile activity, and page speed against the dealers you compete with.
Vendor mapping
Every traffic source mapped to the vendor you pay, so “how is Meta doing” means the Meta you write checks to.
Clean counts
Bot sessions flagged, users de-duplicated, conversions classified so a junk phone tap never gets counted as a lead conversion.
Dealer language
Search ads and vehicle listing ads. Close rate, turn, days supply. Your AI answers in your words, not an analyst's.
Read-only. Scoped to your stores. The same data answers in Insights IQ and, over the open connector standard (MCP), in Claude and ChatGPT.
Two ways in, same answers
In the app · Insights IQ
Log in. Ask.
Built into Dealer Insights for every store. If you can log in, you're already set up. It opens with what needs attention at your store today.
See Insights IQ →In Claude or ChatGPT
Already use Claude or ChatGPT every day? Give it your store.
The same data and the same rules, next to your email, spreadsheets and documents. About two minutes to add, and we'll walk you through it.
Add it to Claude or ChatGPT →Don't know what to ask? Tap one.
Pick one in Insights IQ, Claude or ChatGPT and it runs on your store. Short answers, exact dates stated, and a printable, shareable report when you want one.
Every morning
Daily Marketing Pulse
Yesterday's website activity, lead conversions, new alerts, and whether the ad budget is on pace.
Weekly
Weekly Performance Summary
Last week vs. the week before: traffic, lead conversions, vendors, budget pace, and alerts.
Monthly
Month-End Scorecard
The full report card for the month: findings, highlights, and the one thing to fix first.
Any time
Vehicle Ad Check-Up
Cars missing from your ads, cars getting attention but not selling, aging cars shoppers never see.
Before the vendor call
Vendor Accountability Report
One vendor, three months: what you paid, what they drove, which vehicles they promoted, what sold.
Any time
Performance Max vs. Shopping
Both get clicks. This compares what visitors do next, per visit, on mobile and desktop.
Any time
Budget Pacing Check
On pace, over, or under this month, in dollars and percent, search ads and vehicle listing ads separately.
Weekly
Where Lead Conversions Came From
Last week's lead conversions traced to the sources that drove them, with what moved.
When something feels off
Health Check
Is the inventory feed importing? Is conversion tracking working? What's broken and who fixes it?
Groups · weekly
Group Weekly Summary
Every store, last week vs. the week before. Who improved, who slipped, what needs attention.
Groups · monthly
Group Month-End Scorecard
The month, store by store. Strongest, weakest, and where the biggest problems are.
Or just ask
Anything about your store
The briefings are shortcuts. Every number behind them is available to a plain-English question.
Start Here · Free · No Obligation
We pull your Google Ads, vehicle listing ads, Meta, and GA4 data—no agency filter—run 25+ checks, and sit down with you for thirty minutes to go through what we found. It's the same analysis our customers get on demand from their own AI, done live on your account.
One 15-minute call to grant read-only access. You keep the report whether we ever talk again or not. We don't run ads and we don't want your ad budget—we're the scorekeeper.
Get Your Free AuditEasy-Click Padding
Money on the Wrong Campaigns
The One That's Working
More than answers
It doesn't stop at the answer. It writes, builds, schedules and reads your own files, with your live store data underneath all of it.
Where Dealer Insights sees money going to the wrong campaigns, it says so. The AI never invents budget advice on its own; the direction comes from our analysis, and you can see the numbers behind it.
Still the point
Every vendor reports on their own channel with their own metrics. Traffic is up. Impressions are through the roof. And they'd all do even better with more budget. You've had the feeling for years that the numbers don't add up. You just couldn't prove it.
Dealer Insights puts every vendor on one standard—the Engagement Score, built on the Automotive Standards Council spec we helped write—so a vendor sending 10,000 visitors who bounce scores below one sending 1,000 who search your inventory and fill out a form. We pull ad data straight from Google and Meta, not from the agency's slide deck.
That used to mean logging into a dashboard. Now it means asking your phone.
| Store | Traffic | Lead conv. | Alerts |
|---|---|---|---|
| Lakewood | −38% | −81% | Feed stopped |
| Riverside | −8% | +12% | — |
| Summit | +5% | +38% | — |
| Oakdale | +14% | +7% | Pacing under |
“Lakewood first: the inventory feed stopped Sep 3, so its vehicle ads have been running on stale stock.”
Dealer Groups
Different vendors at different stores, different reports in different formats, and one marketing director trying to spot the outlier before it costs real money.
Group administrators ask once and get every rooftop: who improved, who slipped, which alerts are open where, and which store needs a call today. The same vendor performing differently at two stores? Now you can see it. A GM not watching their digital? Now you'll know.
And when you'd rather look than ask, the group dashboards and store-by-store scorecards are still there.
When you'd rather look than ask
Insights IQ reads from the same place the reports and dashboards do. Nothing goes away. You just don't have to go digging anymore.
Monthly
Monthly KPI Scorecard
One branded report per store, prioritized action plan first, every headline metric year over year.
Daily
Alerts & Early Warning
A chat tool that quietly stopped firing, a vendor that went dark, a feed that broke—caught the week it happens.
Live
Google Ads & SEM
Campaigns, keywords, pacing, and quality straight from the Google Ads API, not the agency deck.
Daily
Marketability Report
Missing photos, stale prices, aging units. Is the car ready to sell before you advertise it?
Featured Customer
"Dealer Insights gives me a competitive advantage. I can see what's actually working—not what vendors tell me is working."
28
Dealerships
18
Brands
Texas
Based
Ben Keating is also a professional race car driver and Texas A&M engineering graduate who brings a data-driven approach to everything he does—including holding his vendors accountable.
The Difference
What changes when you can just ask
| Before | With Dealer Insights | |
|---|---|---|
| Getting an answer | Log into four tools, export to Excel, build a pivot table, give up. | Ask. Numbers, dates, and the next question come back. |
| Comparing vendors | Each vendor uses its own metrics. No way to line them up. | One Engagement Score for every vendor, on demand. |
| The vendor call | They present. You nod. You can't prove the feeling. | You walk in with three months of their numbers and the email already drafted. |
| Agency oversight | Trust the monthly deck. Hope they're doing their job. | Ad data straight from Google and Meta. Ask what changed and when. |
| Finding problems | Weeks or months later, after the damage. | Alerts the week it breaks, and “what's broken right now?” any time. |
| Twenty stores | Twenty reports in twenty formats. | One question. Every store ranked by what needs you first. |
| Your Monday | Building the report. | Reading the one that ran at 8am. |
Built for trust
From single-point stores to groups with 40+ rooftops
FAQ
No. Log into Dealer Insights and ask Insights IQ a question the way you'd ask a colleague, or tap one of the built-in reports. There's nothing to install. If your team already uses Claude or ChatGPT, you can add Dealer Insights there too; it takes about two minutes.
You can, and you'll get a confident answer from one source, one date range, uncleaned, and stale by tomorrow. Google Ads doesn't know what happened on your website after the click. GA4 double-counts users the moment you sum daily rows. Bot sessions look like shoppers. Dealer Insights joins eight sources, cleans the counts, maps every vendor, and keeps it current, so the answer is right.
Insights IQ runs on Claude, from Anthropic, right inside Dealer Insights. You can also add Dealer Insights to Claude or ChatGPT. It works best in Claude, where every tool is available; in ChatGPT the full set needs developer mode.
It answers from the data we return, states the store and the exact dates, and says which numbers cover new, used, or both. Where we know a week is contaminated by bot traffic or a tracking outage, we tell the AI and it tells you. Budget directives come from Dealer Insights' own analysis, not from the AI improvising.
We collect, join, and clean a dealership's marketing data—Google Analytics 4, Google Ads, Meta Ads, Search Console, Google Business Profile, inventory feeds, call tracking systems like Car Wars, DMS sales, and local market pricing—and let you ask about it with Insights IQ, in Claude or ChatGPT, or through monthly scorecards, alerts, and dashboards. Every vendor is measured on one neutral standard, so no one grades their own homework.
Yes. We audit your Google Ads, vehicle listing ads, Meta, and GA4 setup—25+ checks on your real account data—then walk you through every finding live. No cost, no obligation, and you keep the report either way. Get your free audit.
Yes. Your AI can read your data through Dealer Insights but can never change your campaigns, settings, or data. Access uses your existing login and permissions, and you can disconnect from your AI's settings any time.
That's what we're built for. Group administrators ask one question across every rooftop, each with its own vendor setup, and get the group view plus per-store drill-down.
That's up to you. Some dealers bring the numbers to the vendor call. Others keep it internal. We don't notify anyone.
Read-only access to your Google Analytics 4 property, Google Ads account, and Search Console if you have them. We guide you through it in about 15 minutes, then handle integration and vendor mapping. Most dealers are asking questions within a week.
Start with a free audit of your ad accounts. We'll go through your numbers live—no cost, no obligation, and you keep the report either way.