Operational Accountability
Before you spend another dollar advertising a vehicle, make sure it's ready to sell. Daily monitoring of photos, pricing, and days on lot—so you stop wasting ad spend on unmarketable inventory.
Check Your InventoryThe Problem
You can run the best ad campaigns in the world. Perfect targeting, compelling copy, optimized bids. But when a shopper clicks through and sees a vehicle with two blurry photos and a price from three weeks ago?
They're gone. And you just paid for that click.
The Marketability Report catches these problems before customers do—and before you waste money driving traffic to vehicles that aren't ready to sell.
$2.50 per click
Average SEM cost
47 vehicles × 50 clicks/week
Traffic to under-photographed inventory
= $5,875/month wasted
On just one category of problem
Daily Monitoring
Every day, we scan your inventory and flag vehicles that need attention.
Are your vehicles showing their best?
Shoppers expect 20+ high-quality photos. Vehicles with fewer photos get fewer clicks, fewer leads, and take longer to sell. We flag every vehicle below your threshold.
Configurable threshold
Default: 20 photos minimum
Is your pricing current?
Stale pricing signals neglect. If a vehicle's price hasn't changed in two weeks, either it's perfectly priced (rare) or nobody's paying attention. We flag vehicles that haven't been touched.
Configurable threshold
Default: 14 days without change
Which vehicles are aging out?
Aged inventory is expensive inventory. Floor plan costs, depreciation, and opportunity cost add up fast. We track days on lot and alert you when vehicles cross your thresholds.
Configurable thresholds
Default: 45, 60, 90 day markers
Multi-Store
Managing multiple rooftops? The Marketability Report rolls up to give you a group-wide view. See which stores are keeping their inventory market-ready and which need attention.
Drill down into any store to see the specific vehicles that need work. Assign accountability. Track improvement over time.
Automated Alerts
Get daily email alerts when vehicles fall below your thresholds. No logging in required.
Morning email with a summary of all marketability issues across your stores. Start your day knowing what needs attention.
Get notified the moment a store's market-ready percentage drops below your threshold. Catch problems before they spread.
Weekly and monthly reports showing how your marketability metrics are trending. Are you getting better or worse?
The Bigger Picture
You can't fairly evaluate a vendor's performance if the inventory they're sending traffic to isn't ready to convert. The Marketability Report closes that gap—giving you confidence that when a vendor underperforms, it's actually on them.
Before:
"Meta isn't converting. Must be their targeting."
After:
"Meta is sending traffic to 47 vehicles with 5 photos each. Fix the inventory first, then evaluate the vendor."
Just ask Insights IQ
Your inventory feed — photos, prices, age, and which units are actually in your vehicle listing ads — is one question away in Insights IQ, right inside Dealer Insights, or in Claude and ChatGPT if your team already uses them. Ask for the vehicles that need attention and you get the list by stock number, ready to hand to your merchandising team.
See Insights IQ See what dealers askFind out what's missing before your customers do.