Local market pricing · MarketCheck data

Where you're getting beat on price. Car by car.

Every week Dealer Insights compares each new car on your website with the same year, model and trim listed nearby. You see which cars are priced above the local market, how your discount compares by model, what sells in your market, who is winning each model, and the manufacturer money on the table.

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Market data: MarketCheck (third-party)

One vehicle compared with similar vehicles nearby: price history, shoppers and listing ad impressions
A real store, name removed: one truck, 159 days in stock, now priced above sticker while similar trucks nearby sell at 16% off.

Priced above the market

See every car priced above the local market, worst first.

One real Ford store, scan of Sep 29, 2026, store name removed: 147 new cars priced above similar cars nearby.

Market pricing headline: cars priced above the local market
New cars priced above the local market by model
“Where are we getting beat on price?”Cars priced above the local market by model, and the widest gaps by year, model and trim.

Discount and demand

Your discount next to the market's, and what actually sells here.

Model by model, the discount off sticker you offer against what similar cars nearby are listed at, and how fast each model sells in your market.

Discount off MSRP versus the local market by model
“How does our discount compare?”Our discount off MSRP versus the local market's, by model.
Market demand compared with stock by model
“What sells in our market?”Market demand against our stock, model by model.

Who's winning

Who's outselling you on a model, and what the manufacturer is putting on the hood.

Dealers nearby ranked by sales of one model over the past 90 days (names never shown), plus the manufacturer's current cash, APR and lease programs.

Every new car, every week

A weekly scan of every new unit on your website against the same year, model and trim nearby.

The vehicle profile

Open any car: price versus similar cars, price history, shoppers by source, lead conversions and website-versus-ad-feed price.

Inside Model Plans

Supply and discount versus the market feed every model's weekly verdict.

Market data, named

Every market number is labeled as MarketCheck third-party data. We never claim to see another dealer's leads.

Dealers nearby ranked by sales of one model
“Who is winning the Bronco near us?”Sales of one model by dealer within 50 miles, past 90 days.
Manufacturer incentives for the store's models
“What incentives are running?”Manufacturer programs running in the market right now.

Just ask Insights IQ

Everything on this page, one question away.

Market position, the vehicle profile and incentives are one question away in Insights IQ. Ask where you're getting beat and you get the cars, the gaps and the date of the scan.

See Insights IQ See sample reports
Where are we getting beat on price this week?
Is our F-150 discount in line with the market?
Who is selling the most Broncos near us?

FAQ

Questions about local market pricing

Where does the market data come from?

MarketCheck, a third-party source that tracks dealer listings and sales. Every market number is labeled with its source.

How often is it updated?

The new-car scan runs weekly, and every answer names the date of the scan it used.

Can I see other dealers' names?

Reports refer to dealers nearby generically. The point is where you stand, not who to call out.

Does it cover used cars?

The weekly scan covers new cars on your website. Demand and competitor views cover models across your market.

Find out where you're getting beat.

We'll run your new inventory against the local market live, on the free audit, and walk you through what we find.

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