Dealer Insights for Claude and ChatGPT
Add Dealer Insights to Claude or ChatGPT and your AI knows your store: every visit, every campaign, every vendor, every vehicle, every call, every sale matched back. Ask in plain English. Get the numbers, the dates, and what to do about it.
Available to every Dealer Insights store · Read-only · Works on your phone
Not a Claude or ChatGPT user? You don't need to be. Ask in the app with Insights IQ →
What this is
Claude and ChatGPT already know everything about cars. They know nothing about your store. Dealer Insights is the connection: twelve years of joined, cleaned dealership data, read-only, delivered into the AI you already use.
It works where your team already works
Keep the assistant you chose, on desktop or phone. It gets smarter every few months, and your store's data comes along. The same data and rules power Insights IQ inside Dealer Insights.
It knows the car business
Search ads and vehicle listing ads. Close rate, turn, days supply. Lead conversions, not “leads.” It answers in your words and never invents a term.
It shows its work
Every answer names the store, the exact dates, and whether the numbers are new, used, or both. Then it offers the next two questions you'd probably ask.
What your AI can reach
Your AI doesn't get a pile of exports. It gets 66 purpose-built ways to question our data on your behalf, each one already cleaned and mapped to the vendor you pay.
📈 Website traffic
Live Google Analytics 4: visits, engaged time, vehicle page views, inventory searches, forms, chat, click-to-call, device mix, bot share.
🎯 Google & Meta ads
Campaigns, keywords, wasted spend, budget pacing, Performance Max vs. Shopping, creatives, placements, straight from the APIs.
💰 Vendor performance
Engagement Score for every vendor, spend vs. budget, which vehicles each vendor promoted, sales matched back from the DMS.
🚗 Inventory & the ad feed
Age, photos, price changes, sold units, shopper attention by vehicle, and which cars are missing from your vehicle ads.
📞 Calls
Call tracking from systems like Car Wars: calls by line and vendor, qualified calls, and the campaigns that made the phone ring.
🔍 SEO & local
Rankings, organic visibility, paid/organic overlap, Google Business Profile, and site speed vs. nearby dealers.
⚠ Alerts & reports
Open alerts, the monthly scorecard, weekly report, diagnostics, marketability, budget plan, and tracking health.
📄 Your own files
Upload BDC reports, appointment logs, F&I sheets, the agency's budget. Your AI searches them alongside everything else.
Groups: administrators ask across every rooftop. Compare stores, rank them, roll up the whole group in one question.
Don't know what to ask?
The connector ships with ready-made reports that appear in your AI's menu. Pick one, pick a store, and it runs: a phone-length summary first, then a shareable one-page report if you want it.
Daily Marketing Pulse. Weekly Performance Summary. Month-End Scorecard. Vehicle Ad Check-Up. Vendor Accountability Report. Budget Pacing. Where Lead Conversions Came From. Health Check. Performance Max vs. Shopping. Phone Performance Check. And group-wide versions for administrators.
See every briefing and a full reportBeyond Q&A
Because it's your assistant, it brings everything else it can do—writing, spreadsheets, scheduling, reading your own documents—and puts your live store data underneath.
Where Dealer Insights sees money going to the wrong campaigns, the answer says so, with the numbers. Your AI never invents budget advice on its own.
Connect in two minutes
You need an active Dealer Insights account and Claude or ChatGPT. That's it. We'll do it with you on your onboarding call if you'd rather.
https://mcp.dealerinsights.com/mcphttps://mcp.dealerinsights.com/mcpTips. Be specific about dates (“last 30 days” or “July”); your AI will state the exact dates it used. Multiple stores? Name the store, or ask for the list. Group-wide questions pull live data across many stores and can take a moment; if one times out, ask again and it comes back fast. Trouble connecting? info@dealerinsights.com
Delivered over MCP, the open connector standard. Best experience in Claude, where every tool is available.
Built for trust
The Difference
FAQ
Yes. Once connected, it's available anywhere your AI is, including the Claude and ChatGPT mobile apps. Every answer is written to be read on a phone first.
Start with a briefing. Open a conversation, and it greets you by store name with a short menu of what it's seeing: open alerts, budget pace, the latest scorecard. Reply with a number. You can type a real question whenever you're ready.
No. It's read-only by design. It can tell you your Used Shopping campaign has had no spend for three days; it cannot touch the campaign.
It asks, in one short question, listing your stores. Group administrators can also ask across all of them at once.
It answers from the data we return and states the store, the exact dates, and whether numbers cover new, used, or both. When we know a period is contaminated by bot traffic or a tracking outage, we say so and it passes that along. Budget directives come from Dealer Insights' own analysis, never from the AI improvising.
Dealer Insights for Claude and ChatGPT
The free audit is a live look at what this is like, on your own account, before you buy anything.