Insights IQ · live in Dealer Insights

Ask your store anything. Get the straight answer.

Type a question the way you'd ask your best analyst. Insights IQ checks Google Ads, Meta, Google organic search, your website, inventory, phone calls from call tracking like Car Wars, sales and local market prices, then answers with the numbers, the dates, and what to look at next. Nothing to install. Nothing to build. Log in and ask.

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Live for every Dealer Insights store · Read-only · Runs on Claude

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Insights IQ · Dealer Insights
Where are we getting beat on price?
Read your inventory Pulled local market prices Matched 717 new units by trim

1 in 5 of your new cars is priced above the local market for its trim. 153 of 717 new units, market scan Sep 29, 2026, within 50 miles.

  • Start with a full-size truck at full sticker for 66 days. Similar trucks nearby average 17% off.
  • Want the full list sorted by days on the lot?

Market data: MarketCheck (third-party). From a real store. Name withheld.

Built. Shipped. Live.

Everyone's telling dealers to get their data into AI.
Ours already is.

There's no waitlist, no "coming soon," and no data lake for you to build. Every Dealer Insights store can log in today and ask. Twelve years of joined, cleaned dealership data sits under every answer.

66purpose-built ways to look at your store, all behind one box you type in
10+data sources joined before you ask: Google Ads, Meta, Search Console, GA4, inventory, call tracking like Car Wars, sales, market prices and more
13one-tap reports, from the Daily Pulse to the Group Month-End Scorecard
Since 2014collecting and cleaning dealership marketing data. The AI is new. The data isn't.

What comes back

Not a chat bubble. A report you can put in front of your GM.

Real reports built with Insights IQ from one dealership's data in August and September 2026. We removed the store's name. Every number is real, and every report prints or shares with a link.

Insights IQ report: weekly verdict for every new model with days of supply, stock share and ad spend share
“What should we do with every new model this week?”A verdict for every model: days of supply against the local market, share of the lot against share of the ad budget, and which way spend is moving.
Insights IQ report: vendor Engagement Score ranking with spend, lead conversions and VDP views
“Which vendors are earning their money?”Every vendor on one Engagement Score, next to spend, lead conversions and vehicle page views.
Insights IQ report: search ads versus Performance Max and Shopping, shopper engagement per campaign
“Which ads send shoppers who actually shop?”What visitors did after the click, campaign by campaign: inventory searches, vehicle pages and lead conversions per 1,000 visits.

Follow one dealership's whole month, report by report →

What one question actually does

One question about one truck. Five sources checked before it answered.

Every question pulls from the sources it needs. Here are two real ones.

A GM asked, “What should we do with our full-size truck?” Here's what Insights IQ checked. No spreadsheet, and no analyst's afternoon. Real store, name withheld, Aug 15 – Sep 28, 2026, new cars only.

  1. Inventory94 for sale, 31% of all new cars for sale at the store.
  2. Google search adsIt got 9% of search-ad spend. Checked again for Aug 1–31: 10%.
  3. Vehicle listing ads21% of listing-ad spend, still well under its share of the cars for sale.
  4. Shoppers & lead recordsWebsite shopper interest and lead records for the model, from the store's own data.
  5. Local market38 days of supply, against 42 for the local market. It's selling faster than the local market.
  6. The answerAdd. Almost a third of the cars for sale were getting under a tenth of the search-ad budget. That verdict comes from Dealer Insights' model plan, with every number behind it.

Market data: MarketCheck (third-party).

Insights IQ report: deep dive on one truck model with verdict, actions, days of supply, shopper views and search ad keywords
The report Insights IQ built from that one question: the verdict, what to do, supply against the market, shopper views, CRM demand and the searches it showed up for.

One question about Facebook. Six views of the same month.

A store asked, “Is my Facebook money doing anything my organic search isn't already doing?” No single dashboard can answer that, because Meta, Google and your website each only see their own piece. Real store, name withheld, Aug 29 – Sep 27, 2026.

  1. Meta adsAbout 29,700 link clicks. Meta counted 480 lead conversions, and 180 of those were on Meta's own forms, which never touch the website.
  2. Website: Facebook visitorsAbout 26,000 sessions, more than any other paid source. Average engagement: 4 seconds. 73% left without a second page. 32 website lead conversions.
  3. Google organic search5,766 clicks from Google search results, per Search Console.
  4. Website: organic visitorsAbout 15,000 sessions, over two minutes of engagement each, 22% bounce. 382 website lead conversions.
  5. Google search & listing ads185 lead conversions from search ads and 255 from vehicle listing ads, for context on what the other paid sources did.
  6. Checked against AugustThe same pattern: Facebook visitors averaged 7 seconds, and organic out-converted Facebook on the website again.
  7. The answerFacebook sent the most website visitors, but they barely stayed. Organic search sent fewer visitors and produced 12 times the website lead conversions (382 vs. 32). Meta's own form lead conversions are a separate number the website can't see, so the answer shows both.

Everything Insights IQ can check

Every source that touches a car sale, already joined.

Each question pulls from whichever of these it needs. You don't pick the sources, export anything or line up the dates. That work was done before you asked.

Google Ads

Search ads, vehicle listing ads (Performance Max and Shopping), keywords, budgets and pacing, straight from the Google Ads API.

Meta ads

Facebook and Instagram campaigns, spend, lead forms, ad creative and placements, matched to what those visitors did on your website.

Google organic search

Search Console rankings, clicks and the searches shoppers used to find you, next to what you pay for the same searches.

Your website

Google Analytics 4 visits, vehicle page views, inventory searches, forms, chat and click-to-call, with bots filtered out.

Inventory & ad feeds

Every car for sale, its age, photos and price changes, and whether it's actually showing in your vehicle ads.

Sales & leads

DMS sales matched back to the vendors that send lead records, plus CRM lead demand by model.

Phone calls

Call tracking from systems like Car Wars: calls by line and vendor, and whether sales callers reached someone who could help.

The local market

Prices, days of supply and incentives from every dealer within your market radius, via MarketCheck.

Google Business Profile

Calls, direction requests and website clicks from your Google listing.

Site speed

Page speed and Core Web Vitals, measured against the dealers you compete with.

Every vendor you pay

Budgets, spend and one Engagement Score for each, so vendors can't grade their own homework.

Your own files

Upload a vendor's report, a BDC log or a budget sheet and ask across it with everything else.

An answer you can take into the vendor meeting

Most AI will confidently tell you the wrong thing.
This one tells you what it doesn't know.

Three out of four dealers say they worry about AI getting things wrong (Cox Automotive, 2025). That's why Insights IQ runs on rules, not guesses.

Insights IQ report: share of human versus automated website sessions and monthly visits from AI assistants
“Is my website traffic real?”Bots are counted and set aside before any per-visit number is calculated. The same report tracks visits from AI assistants like ChatGPT.

More than answers

It opens with what needs your attention. Then it does the work.

Insights IQ doesn't wait for you to think of a question. It opens with what it's already seeing at your store: open alerts, budget pace, a feed that stopped, cars priced above the market. Tap one and go.

  • ✓Printable, branded reports. "Build me a Health Report for the managers' meeting" gives you a page you can print or share with a link.
  • ✓The Monday-morning answer. Schedule any question and it runs again on fresh numbers and lands in your inbox around 8 AM.
  • ✓Check the report your vendor sent. Drop in a spreadsheet, PDF or Word file and ask whether it ties out to what Dealer Insights sees.
  • ✓The next question, already written. Every answer ends with the follow-ups you'd probably ask. One tap.
  • ✓Fast or deep, your call. Claude Sonnet for quick answers, Claude Opus for the deepest analysis. Re-ask any question with the other one.
Insights IQ report: monthly marketing review headline with lead conversions, ad spend, sales calls and VDP views
“Give me a monthly review I can take to my managers meeting.”Six data sources summarized in one printable page with Dealer Insights branding.

What stores found last month

Real questions. Real stores. Real numbers.

We never name a customer; their competitors are watching too. Every number below came from a real store's data in August or September 2026 and was checked twice.

“Are we losing buyers on the phone?”Single store · call tracking from Car Wars · Aug 1–31, 2026

Nearly 1 in 3 sales calls never reached someone who could help.

558of 1,738 sales calls got through but never reached help
30%the next month too. It's a pattern, not a bad week.
“Which vendors actually get shoppers to raise their hand?”Single store · August 2026 · new + used

One program: 27,740 vehicle page views, 14 lead conversions.

1.34Engagement Score for the paid social program
10.71for the store's vehicle listing ads, same month
“Is ChatGPT sending us shoppers?”Single store · Sep 1–27, 2026 vs. 2025

Visits from AI assistants nearly tripled year over year.

74visits from AI assistants this September
26in the same window last year. Small, and growing.

Two ways in, same answers

Ask it in Dealer Insights. Or in the AI your team already uses.

In the app

Log in. Ask.

Insights IQ is built into Dealer Insights for every store. If you can log in, you're already set up. It's the fastest way to an answer, and it's where your scheduled questions, shared reports and uploaded files live.

Log in to Dealer Insights →

In Claude or ChatGPT

Already use Claude or ChatGPT every day? Give it your store.

Add Dealer Insights to the assistant your team already works in, and the same data, the same rules and the same answers show up there, next to your email, your spreadsheets and your documents. It takes about two minutes, and we'll walk you through it.

Add Dealer Insights to Claude or ChatGPT →

FAQ

Questions about Insights IQ

Do I need to install or set anything up?

No. Insights IQ is inside the Dealer Insights app you already log into. There's nothing to install, nothing to export, and nothing to build.

What if I've never used an AI tool?

You don't have to know what to ask. Insights IQ opens with a short menu of what it's seeing at your store right now, plus one-tap reports. Tap one. Type a question whenever you're ready.

Does the AI make things up?

It answers only from your Dealer Insights data, names the store and the exact dates, filters out bot traffic, and reports missing data as "not measured" instead of zero. Budget directions come from Dealer Insights' own analysis, never from the AI improvising.

Can it change my campaigns?

No. Insights IQ is read-only. It can see; it can't touch.

Which AI does it use?

Claude, from Anthropic. Pick Claude Sonnet for fast answers or Claude Opus for the deepest analysis, and re-ask any question with the other one.

We have several stores. Does it work across all of them?

Yes. Group administrators can ask one question across every store and get each rooftop ranked by what needs attention first.

Insights IQ

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