The Product
Twelve years of your dealership's marketing data — Google Ads, Meta, GA4, Search Console, Google Business Profile, inventory, call tracking like Car Wars, DMS sales, CRM and local market pricing — joined, cleaned, and in dealer language. Ask Insights IQ right in the app, ask in Claude or ChatGPT, get the scorecards and alerts in your inbox, or open the dashboards. Same numbers every way.
Just Ask
Insights IQ is built into Dealer Insights. Ask in plain English and it checks your inventory, vendors, traffic, ads, calls, sales and local market pricing, then answers from your real numbers. Nothing to install. Teams that already use Claude or ChatGPT can ask there too.
Two ways in, same answers
In the app · Insights IQ
Log in. Ask.
Built into Dealer Insights for every store. If you can log in, you're already set up.
See Insights IQ →In Claude or ChatGPT
Already use Claude or ChatGPT every day? Give it your store.
The same data and rules, next to your email and documents. About two minutes to add.
Add it to Claude or ChatGPT →Every decision, covered
DMS sales
Which vendors sell cars
Matched sales and cost per sale by vendor and by model.
Budget plans
Where the next dollar goes
Vendor budgets, a Google Ads campaign plan, and the cars inside Performance Max.
Every Monday
Model Plans
A verdict for every new model with the numbers behind it.
Local market
Market pricing
Every new car against similar cars nearby, and who's winning each model.
Website
Conversion & AI search
Buttons, forms, bot-free rates, speed, and ChatGPT traffic.
Tracking
Tracking Health
Every ASC event, GA4 key event and Google Ads conversion, checked.
Groups
Dealer groups
One question across every store in the group.
Sample reports
One month, answered
A real dealership's month, report by report.
Vendor Accountability
Engagement Score measures what matters—form submissions, calls, VDP views—weighted by your priorities, not vendor vanity metrics. Compare every vendor side-by-side with the same standard.
The insight: Your biggest spend isn't always your best performer. See it clearly, act on it confidently.
Multi-Store Management
Compare any vendor across every store. Same metric, same time period, same standard. Spot problems before they cost you.
"Built for marketing directors who manage 5, 15, or 40+ rooftops and can't be everywhere at once."
Operational Accountability
Sometimes marketing isn't the problem—your inventory is. The Marketability Report monitors photo counts, pricing freshness, and days on lot to ensure your vehicles are ready to sell before you spend a dollar advertising them.
Budget Pacing
Over-Advertised Model
Zero-Lead Hours Detected
Agency Accountability
See budget pacing, model-specific spend alignment, and hourly performance—the metrics agencies hope you won't check. Direct from Google Ads API, no agency filter.
SEM Intelligence
Your SEM agency sends you campaign-level reports. We show you keyword-level truth. See which terms are eating your budget, which ones are actually converting, and whether your spend aligns with your strategy targets.
The problem: Agencies optimize for the metrics they're measured on. Keyword-level data shows you what they're actually doing with your money.
SEM Group View
Managing SEM across multiple rooftops means juggling multiple agencies, multiple accounts, and multiple reports—each in a different format. SEM Group View puts every store side-by-side so you can see who's performing, who's overspending, and who needs a conversation.
"If one store is paying $250 per conversion and another is paying $75, that's not a market difference—that's an agency difference."
Geographic Intelligence
Where are your best customers coming from? Which markets should you expand into? Geo Insights combines Google Ads performance, 12 months of sales history, and demographic data into one map-based dashboard.
Reporting & Analytics
Everything above — engagement, vendor accountability, paid media, organic, local — packaged into one branded report per store, every month. In plain English: did your lead conversions go up or down, is your advertising effective, which vendors earned their spend, what broke, and what to fix first.
It opens with a prioritized action plan, flags collapses the month they happen, and shows every headline metric year-over-year — because in the car business, this April vs last April beats this April vs March.
Explore the ScorecardService lead conversions collapsed 79% vs last year — caught the month it happened.
Find out which vendors are actually delivering — the free audit is us running this on your account.