About Dealer Insights

Our Mission

Dealers deserve a neutral, independent view of their marketing, not vendor reports that grade their own homework. We exist to collect a dealership's real data, put every vendor on one standard, and put the answers in the dealer's hands. Today that means the AI they already use.

Our Story

Founded in 2014, Dealer Insights was built to solve a problem we saw everywhere: dealers spending tens of thousands of dollars a month on digital marketing with no way to independently verify what was working. So we built the plumbing. Google Analytics, Google Ads, Meta, Search Console, Google Business Profile, inventory feeds, call tracking, DMS sales, joined and cleaned and mapped to the vendors dealers actually pay.

For a decade the way to see that data was our dashboards and reports. In 2026 something changed: the AI assistants dealers already had on their phones became good enough to do the analysis, if only they had the data. We gave it to them. Every Dealer Insights store can now ask Insights IQ, built right into the app, and teams that already use Claude or ChatGPT can connect them too, read-only. A dealer asks their store a question and gets an analyst's answer.

Today we serve over 300 dealerships, from single-point stores to groups with 40+ rooftops. We're a founding member of the Automotive Standards Council, helping define how the industry measures digital marketing effectiveness. We don't run ads and we don't want your ad budget. We're the scorekeeper.

What we believe

• 📋Receipts over reports. A vendor's slide deck is a claim. Data pulled from the source is evidence.
• 🏭The car business has its own words. Search ads, vehicle listing ads, close rate, turn. We never invent a term, and neither does your AI when it's talking through us.
• 🧠The AI is the easy part. The data is the hard part. The model gets better every few months. Your data, joined and clean, is what makes the answer right, whether you ask Insights IQ in the app or your own Claude or ChatGPT.
• 🎯Facts should end in a decision. Spend more here, less there, fix this. If a report doesn't get you to one, it isn't finished.

Why dealers trust us

• ✓Trust: Independent by design. We don't run ads, we don't sell media, and we don't take a cut of your budget. We're the scorekeeper, and a founding member of the Automotive Standards Council, the group that defines how dealer marketing is measured. Access is read-only, and DMS profit figures never leave your DMS.
• ✓Value: One place for every answer. Google Ads, Meta, your website, Search Console, Google Business Profile, inventory, call tracking like Car Wars, DMS sales, CRM and local market pricing, joined and cleaned so you stop paying people to build spreadsheets. Ask Insights IQ, get scheduled answers by email, or read the reports.
• ✓Reliability: Checked before it's counted. Bot traffic is filtered before anything is counted, missing data is reported as "not measured", never zero, and every answer names the store and the dates. Tracking health checks every ASC event, GA4 key event and ad-platform conversion, so a broken tag doesn't pass for a slow month.
• ✓Track record: Since 2014, 300+ dealerships. Twelve years of dealership data, from single-point stores to groups with 40+ rooftops. Budget recommendations come from Dealer Insights' own engines, with the numbers attached, and last month's advice stays on the page so you can check it.

Based in Dallas, Texas

Our team is headquartered in Dallas, in the heart of one of the country's largest automotive markets.