Website Conversion & AI Search Visibility for Car Dealers

Shoppers are pressing the buttons. Are they finishing the forms?

Dealer Insights shows which buttons shoppers press on every page type and which ones actually become a finished form, with bot traffic removed so the rates are real. It tracks your mobile site speed against the dealers you choose, and the shoppers arriving from ChatGPT, Perplexity, Gemini and other AI assistants.

Click and form completion rates on cleaned, human traffic

Buttons and forms

From click to finished form, page by page.

One real Honda store, Aug 1 – 31, 2026, store name removed. Shoppers pressed "Estimate My Payment" 14 times as often as "Check Availability", and finished a form far less often.

Website funnel by page type — “Where do shoppers drop off?”Shoppers, button clicks and finished forms by page type, new and used.

Clean numbers, fast site

Form completion with the bots taken out, and speed against the dealers you compete with.

Bots inflate visits and drag down every conversion rate. Dealer Insights shows both: as reported and humans only. Then it ranks your mobile speed against competitors you pick.

Form completion rate as reported and excluding bots — “What is our real form completion rate?”Form completion as reported and with suspected bots removed.

Mobile site speed versus competitors — “Is our site faster than theirs?”Mobile speed score against four competitors, with the daily trend.

AI search visibility

Shoppers are asking ChatGPT where to buy. See who it sends you.

Visits from AI assistants month by month, what those shoppers do, and an alarm when AI referrals suddenly drop, often because bot protection is blocking AI crawlers. Plus how you compare with other Dealer Insights stores.

Click and form completion rates

By page type, new versus used, and by button, so you know which ones to fix first.

Bot-adjusted rates

Form completion as reported and with suspected bots removed, side by side.

Site speed versus competitors

Mobile and desktop speed and Core Web Vitals, against the dealers you choose.

AI assistant traffic

Visits from ChatGPT, Perplexity, Gemini, Copilot and Claude, with an alarm when they drop.

Visits from AI assistants by month — “Is ChatGPT sending us shoppers?”Visits from AI assistants, 13-month trend.

Comparison with other Dealer Insights stores — “How do we compare with other stores?”Mobile speed and a key button against other Dealer Insights stores, names never shown.

Just ask Insights IQ

Everything on this page, one question away.

Buttons, forms, speed and AI assistant traffic are one question away in Insights IQ. Ask which button shoppers press most and how many of those clicks become a lead conversion.

See Insights IQ See sample reports

Which buttons do shoppers press most, and which ones finish a form?

What is our form completion rate with bots removed?

Is ChatGPT sending us shoppers, and is that growing?

FAQ

Questions about website conversion

What is a click or form completion rate?

How many shoppers who press a button go on to submit the form behind it. It shows which buttons work and which ones lose shoppers.

Why remove bots?

Automated traffic inflates visits and makes every conversion rate look worse than it is. We show both versions so nobody is fooled either way.

How do you know a visit came from ChatGPT?

The visit arrives with an AI assistant as its referrer. We track ChatGPT, Perplexity, Gemini, Copilot and Claude separately.

Which competitors do you compare site speed with?

The ones you choose. Add or change them any time in Dealer Insights.

Shoppers are pressing the buttons. Are they finishing the forms?