Monitoring
The most expensive problems are the silent ones — a chat tool that quietly stopped firing, conversions falling off a cliff, a vendor that went dark. We watch your accounts every day and flag them the month they happen, not a quarter later.
Never Miss a Drop AgainService conversions collapsed
A vendor went quiet
Paid Search engagement up
The Problem
A form integration breaks. A chat vendor stops sending events. A campaign gets paused by accident. None of it announces itself — the leads just quietly stop. Most dealers don't find out until a slow month forces them to go digging, weeks later.
A drop caught in week one instead of week four is a month of deals saved. So we don't wait for the report — we watch every day and tell you the moment something changes.
Silent and expensive: a chat tool that stops firing looks exactly like a quiet month — until you compare it to last year and realize you've been invisible for six weeks.
What We Watch
We surface the facts, the questions to ask, and where Dealer Insights sees money going to the wrong place. You and your team decide.
Sharp drops in lead conversions — by department, channel, or vendor — flagged the month they happen, with a year-over-year read so a seasonal dip never gets mistaken for a real problem.
When a vendor's events stop arriving or its volume falls off a cliff, you hear about it — the early sign of a paused campaign, a bid cut, or broken tracking.
A form that stops submitting or an event that stops firing looks like a slow month. See tracking health. We catch the pattern that says “broken,” not “quiet.”
A vendor's engagement or vehicle page views trending the wrong way — the leading indicators that move before lead volume does. Meta lead events and call tracking lines that go silent are flagged too.
When spend is pacing far ahead of or behind plan, you'll know — the facts to bring to your agency, not a directive to cut or shift. The decision stays yours.
Sitemap problems and rankings sliding in Google, called out in your monthly report and any time you ask Insights IQ “is anything broken?” — a silent leak of free organic traffic that's easy to fix early.
How It Works
Define what “normal” looks like for each store and vendor, so alerts fire on what matters to you — not on every wiggle in the data.
Every account is checked against its baseline and the same month last year, every day — no one has to log in and go looking.
Alerts are ranked by severity with the likely cause and what to check first. Snooze or dismiss the ones you've handled so the list stays meaningful.
Anything important rolls up to the top of your Monthly KPI Scorecard's action plan — so nothing slips through the cracks between check-ins.
Just ask Insights IQ
Every open alert, plus the health of your tracking and inventory feed, is one question away in Insights IQ, right inside Dealer Insights, or in Claude and ChatGPT if your team already uses them. Ask what's broken right now and you get the list, what changed, and when — a Monday-morning briefing without logging in.
See It on My Store See what dealers askPut a set of eyes on every account, every day.