Introducing: Dealer Insights x Claude

We're excited to announce that Dealer Insights now connects directly to Claude. This is a full native MCP integration, and it replaces Insights IQ completely. Same independent analytics engine that already powers your dashboard, now available anywhere you use Claude, answering in plain English, in seconds. This is one of the biggest platform upgrades we've shipped. Here's what it means.

Direct access to the full Dealer Insights engine, inside Claude. Every dataset we track, inventory, vendor performance, website behavior, ad campaigns, SEO, weekly and monthly reports, is now queryable in natural language. No dashboard tab to hunt for, no report to export first. Answers in seconds, not sessions. Questions that used to mean opening three or four platforms and reconciling the numbers by hand now come back in under a minute. Ask it like you'd ask a person who already had everything open. Visually appealing, ready-to-use output. Ask for a comparison and get a comparison, formatted, labeled, and ready to screenshot into a text thread or drop into a meeting. Not a raw data dump. One click to turn on. This runs on Claude's connector framework, the same one-click model you're already used to for any other Claude integration. Nothing to build, nothing to code.

See it in action

Here's a real category of question this replaces entirely. Pulling last month's vendor performance used to mean opening Google Ads, opening GA4, opening your call tracking platform, and reconciling three different definitions of "lead" yourself. Now: "Which vendor produced the most lead conversions last month, and what did each cost?" Claude pulls it straight from your connected accounts and answers in the same format below, live, from your own data.

Ask across the whole platform, not just one report

This isn't limited to one dataset. It's connected to everything we already track for you:

• "Which vehicles have been on the lot over 60 days with fewer than 20 photos?"
• "Is my inventory feed importing correctly right now?"
• "Where are shoppers engaging on the site, and where are they bouncing?"
• "Which Google Ads campaigns changed the most in the last two weeks, and when?"
• "What does this month's Account Health Report flag as fix-now?"

Each of those used to be a multi-step lookup. Now it's one line.

Available now, included standard

If you're a Dealer Insights dealer today, this is already live for your account, at no extra cost. It replaces Insights IQ outright. We're publishing a separate post that walks through connecting Dealer Insights to Claude step by step. This one's just the announcement: the engine is live, and it's faster than anything we've shipped before.

Not a Dealer Insights dealer yet?

This is what you get from day one, an independent, read-only view across every vendor you pay, now with a direct line to ask it anything. No sales pressure, no obligation. Start with a free audit and see what your own accounts actually say. Get your free audit →